THE BRIEF
Building and launching Seiko Eyewear’s communication material for the Asian markets through website design, product brochures, as well as various kits and merchandise.
View live website at https://www.seikovision.com/my/
Overview
BRIEF AND OUTCOME
A comprehensive two-year project to build and launch Seiko Eyewear in the Asia-Pacific market, and position it as a premium eyewear brand. The deliverables included the product catalogue, website design, and merchandise
MY ROLE
As senior designer, I was entrusted with developing and designing content relevant to the market requirements, while ensuring the brands’ global style guidelines were maintained across all communication material.
Client
Seiko Eyewear
My Role & Services Provided
Lead Designer:
Website Design, Communication Design
Location
Asia Pacific Market
Year
2017-2019
Website design
Website section page
Developing iconography to simplify information
Designing for different breakpoints
Over the course of the project, we also developed a series of brand and marketing collaterals, to enable local eyewear practitioners in the optician stores to position Seiko lenses as a premium option to customers
Product catalogue
Product catalogue: Inside spreads
Onboarding toolkit for Eye Care Practitioners
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