Overview

BRIEF AND OUTCOME
Recreating the magic of Christmas in Paris, in a way that brought the city into the store, and also allowed guests to share a piece of the city with their loved ones. Lit up glass cloches that displayed paper pop-ups of Parisian monuments, overlaid on a glittering map of the city brought in the festive spirit.

Additionally as a take-away, they could fill out ‘With Love, From Paris’ postcards and drop them in the in-store mail box to be sent out to their loved ones.

MY ROLE
I was responsible for creating various design options for this project, and my design was selected to be taken forward into execution. My scope included creating the concept sketches, and then detailing out the other graphic design elements like the postcards, which completed the experience

From Paris, with love

Popular Parisian monuments like the Eiffel Tower, Opera Garnier, Arc De Triomphe and others, were brought to life for this Christmas activation

Concept Sketches

Before the final sketch was selected, I iterated with various concepts that were shared with the different stakeholders of the project.