THE BRIEF
Creating an interactive digital experience, targeted at making French wines more accessible to Asian consumers, and inviting them to discover Maison de Grand Esprit’s range of luxury wines from France’s premier wine regions.
Overview
BRIEF AND OUTCOME
This digital engagement content is targeted at inviting customers to discover Maison de Grand Esprit’s range of luxury wines from France’s premier wine regions and understand the key characteristics of each wine. This asset is now available for implementation and has both English and Mandarin versions.
VISUAL LANGUAGE
As senior designer on the project, my role encompassed creating an end-to-end solution for the client, which carried forward the brand spirit - proudly French but stylistically contemporary and approachable, with navigation that is simple and intuitive.
Client
Maison de Grand Esprit (Treasury Wine Estates)
My Role & Services Provided
Lead Designer:
Interactive Digital Experience, Brand Toolkit
Location
North Asian Markets
Year
2018
CREATING A RETAIL TOOLKIT
The brand designs were also packaged into an interactive toolkit to enable all stakeholders to maintain consistency and brand integrity
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